Identify the voters
No campaign marketing strategy can be effective without identifying your target audience.
That makes sense, but how do you find voters?
How do you segment those voters to communicate to each demographic effectively?
Our data management team has years of experience working with voter data files. There is a science to how state Board of Election voter data is compiled. We are familiar with this type of data and over the years have fine tuned a process for providing candidates essential voter information.
Data can be segmeneted by:
- Party Affiliation
- Household Demographics – male, female, Age 60+, Age under 30
- Voting History – for each voter based upon primary or general elections
- New Voters – newly registered voters
Voter mailing lists can also be householded to reduce printing and postage costs. This is done by combining different voters at the same mailing address. If one household contains registered voter John Doe and registered voer Jane Doe, the output address would be John and Jane Doe. If there are 3 or more registered voters at the same mailing address, the output would be The Doe Family.
Don’t stop at direct mail
A face to face chat with your constituents is invalueable!
We help you follow up by presenting you with a walking map of your district with information about households so you can make an in-person connection.
It’s a very effective one-two punch; a mail piece that they notice and remember and a visit from you where you are prepared with information. BlueGrass Mailing is an expert Political Mail Company helping candidates get elected for the last 35 years!