Variable Digital Printing
Variable Digital Printing will help grab a person’s attention by making the message relevant to them and most important, have them respond by contacting you.
First, make the offer relevant, focused, and personalized.
Variable Digital Printing (VDP) uses high-speed systems to collect a customer’s information from your database, develop a message specific to them and then print a custom graphic that drives home a personalized message. This is all done real-time during the printing process so that each piece that goes out is customized for each customer.
Second, go beyond “Dear [name goes here]“
VDP is custom printing at a completely new level of customization. We produce colorful, high-quality, personalized graphics using the latest hardware and software. Each flyer is different and relevant.
• Unique, individual offers to each recipient.
• Different images, text, and call to action on each piece of mail.
• All at full quality color or black-and-white printing
Third, reap the benefis of higher response rate.
The response rate of this kind of mailing can be many times higher than normal direct mail. Anticipating customers’ needs and delivering relevant offers has been proven to outperform every other form of marketing and advertising. Why? Because you are using the power of highly focused, personalized messages. These are the same principles that have driven Google to success. Bring the focus of the web to direct mail and watch your ROI grow.
• Focused messages increase relevance
• Personalized graphics grab attention
• Individualized offers close the deal
Let us show you how to use your customer data for maximum impact.
Customization can be done starting from a minimal amount of information. We’re experts in developing this. Begin by gathering customer data from your internal customer database and couple with other sources. Over time, you create a real business asset that will produce dividends. At Bluegrass Mailing, we have been helping customers with this for many years, and can bring that experience to bear on your campaigns.
We can design the graphics and the offers for you!
Let us show you some powerful examples that will surprise you in their simplicity and effectiveness. The sophistication of your marketing can grow in small steps, which is one of the benefits of VDP! We have experience from hundreds of campaigns and can put together entire programs.
We use the latest mailing and printing techniques
When it comes time to mail your piece, we use modern technologies such as Xerox iGen high volume printing, programmable inkjet addressing, and camera verification to ensure you have accurate, high-quality, mail pieces pre-sorted to give you reduced postage rates and accurate delivery. Bluegrass Mailing is also a variable data envelope printing specialist. We can print variable personalized information directly onto your envelopes, separating you from the pack right off the bat.
A technology by any other name . . . . VDP is an acronym for Variable Digital Printing AND Variable Data Printing. Each refers to the same thing. VDP prints variable information or “data” and does so ”digitally” using the latest digital technology. Call it what you will, Variable Data Printing delivers a powerful way to increase response rates and give you a higher ROI on your mailings.