Variable Data Printing

Bland. Cookie cutter. Every one the same.

Not exactly the words you would want to describe your next direct mail campaign. Variable Data Printing (VDP) can change your marketing from dull and un-focused to high impact, personalized and relevant. Variable Data Printing treats each of your customers as unique. Information is gleaned from your customer database and then merged with unique graphics and text so that each mail piece that is delivered is personalized to the recipient.

The merging of data and printing is done real-time with custom software and high speed printers so the incremental cost is kept low. But the impact is huge. Graphics and text that are relevant to your customers reach out and grab their attention so your return on investment is maximized. You owe it to yourself, and your business, to try this exciting modern marketing technique to drive new business.

It lets you use highly effective direct mail in conjunction with what has become known as “long tail marketing”.

Long tail marketing focuses your marketing efforts on specific groups of customers with specific goals and needs. Rather than a broad brush, scattered approach of just sending a general message to a broad audience, you focus your message to specific customers to maximize the impact. Effectively you are capturing the “long tail” of the distribution curve; those folks that have specific needs and are well-suited to using your products or services. Rather than shouting about a great three-piece suit to a teenage girl, you can focus your message on a young executive in need of some new business attire. And you can also deliver a mail piece from the same run that shows the latest prom dresses and send it to a household that has a teenage girl.

You can achieve this focused approach with Variable Data Printing.

To find out more about how to increase your ROI with the focused technique of Variable Data Printing, give us a call or fill out the form on the right.