Transpromo

Transpromo It’s all about the White Space

Transpromo means “Transactional Promotion”. It refers to advertising printed directly in the available white spaces in transactional invoices or statements.

How is Transpromo used?

Use the unused blank white space in your statements and invoices.

• Print promotional messages to cross-sell your products, services or events.
• Sell your white space to other organizations to promote their products or programs.
• Donate your white space to other organizations to promote non-profit or community causes and/or events.
• Or any combination of these.

How does Transpromo work?

As each individual statement or invoice is processed and spooled for printing (in color and/or grayscale), our Transpromo software searches for, identifies and then calculates the dimensions of blank space in each document, determining if and where promotional content can be placed, and what promotion(s) to place. Then, as each unique document is printed, the selected TransPromo advertisements or notices are sized and printed in the available and appropriate space(s).

Why does TransPromo Work?- Because your customer sees it and it’s relevant to them

• Invoices and statements receive more intense and prolonged scrutiny than any other form of business-generated communication. These documents are anticipated,  more than 90% of all statements and invoices are opened and read closely each month—often immediately upon receipt. They are often viewed multiple times during the life of the document. This is a great opportunity to communicate to your customer.
• Statements and invoices from trusted companies and organizations are perceived to be trustworthy.
• Statements and invoices are predominantly sent to current customers. Research demonstrates that current customers are more inclined than non-customers to do business with you again.
• Your unique, customer-specific database can be used to target and personalize custom promotions to each customer within their statement or invoice. Relevant, specific, targeted.
• Documents within the same print run do not have to contain a uniform number of pages. Some may be single-page documents, while others may contain multiple-pages.
• The actual per-page printing cost is the same with or without Transpromo, because content is printed in blank areas only on pages that already include printed statement or invoice content.

We would love to discuss how Transpromo Marketing can save you money, make money for you and create opportunities for your company where you never thought possible. Give us a call today or fill out the form on the right to speak with one or our experts about our money saving billing services.