When the only tool you have is a hammer, everything looks like a nail. That seems to be the way marketing is done these days. Write up a radio or TV ad and then just keep shouting it at your customers over and over and over and . . .
Maybe … Read More »
Why consider postcard marketing? For one, postcards get viewed far more often than other types of marketing communication. They have a presence that other forms of communication can’t touch.
1) They get delivered right to a person’s home.
2) They don’t need to be opened so their message is displayed instantly.
3) By … Read More »
Businesses don’t send as much mail as in the past. This presents an opportunity. In their rush to develop online marketing many companies have focused less on the time-tested communication of Direct Mail Marketing. This is an opportunity to stand out. As the web gets more “crowded”, Direct Mail is … Read More »
In this digital age, you might think using a paper product in your marketing campaign would be outdated. But you’d be wrong. Postcards are still an inexpensive and reliable way to get your message right into the hands of your customers. In our world of ecommerce where anyone can fire … Read More »
Postcards generate quick interest and response. Just what businesses and organizations need.
As a business owner or organization leader you know that modern marketers embrace reaching out to potential customers in multiple ways. People want clear, relevant messages delivered in the way they want to communicate. The goal, … Read More »
Your potential customers are social networking. Use postcards to get them to engage with you online too.
Social media is now part of most of our lives. There are tens of millions of conversations going on simultaneously. How do you, the business owner or organization leader, cut through all the chatter … Read More »
Variable Digital Printing
Marketers are realizing the great benefits of this emerging technology.
In a world full of acronyms, business and organization leaders need to know one more – VDP. Variable data printing from BlueGrass Mailing, Data and Fulfillment enables someone to mass customize documents via digital print technology, as opposed to … Read More »
Variable Digital Printing
It’s time you investigated this highly personalized form of marketing and printing.
Consumers today are bombarded with media messages 24/7 – TV, radio, Internet, billboards, newspapers, magazines and mailings – up to 3,000 times per day, according to media researchers. We understand the frustration of message overload.
But what … Read More »
Quick, personal, direct and relevant. Communicating with your customers in this manner can be golden. People don’t have a lot of time to sort through all the marketing messages aimed at them. Yet, they do appreciate hearing about products and services that make their life easier or better. They also … Read More »
WUKY wanted to use direct mail as a part of their branding campaign for a annual dinner fundraiser. The design carried an elegant yet whimsical feel that portrayed the event’s motif. Using variable data printing, each save the date was made personal and helped drive the response. The campaign reached across multi-channels … Read More »