It is possible that Saturday delivery of mail may be discontinued starting in August. How does this affect Direct Mail Marketing?
The answer: Stay Tuned
As Congress and the USPS sort through the final plans for discontinuing delivery of First Class mail on Saturdays, we have time to map out a strategy that adpats … Read More »
With technology ever-expanding, direct marketers have to find ways to be tactful and efficient with their marketing. Consumers are constantly bombarded with information so getting your message to break through needs to consist of something more than just “shouting louder”.
Take a multi-dimensional approach so your customers see you in more … Read More »
So you’re a successful business person. Bet you didn’t get that way by wasting assets, sending valuable stuff out the door for free, or failing to capitalize on every opportunity.
But I Bet you’re doing all three of those things right now.
Take a look at the invoices and statements you send … Read More »
Direct Mail Envelope Design
The first challenge with any direct mail letter is getting the envelope opened. If you can conquer this challenge, the chance of a successful campaign will increase. Key to conquering this challenge is changing the style, size and format of the piece you are sending. Often times, … Read More »
Postcards generate quick interest and response. Just what businesses and organizations need.
As a business owner or organization leader you know that modern marketers embrace reaching out to potential customers in multiple ways. People want clear, relevant messages delivered in the way they want to communicate. The goal, … Read More »
Variable Digital Printing
Marketers are realizing the great benefits of this emerging technology.
In a world full of acronyms, business and organization leaders need to know one more – VDP. Variable data printing from BlueGrass Mailing, Data and Fulfillment enables someone to mass customize documents via digital print technology, as opposed to … Read More »
Variable Digital Printing
It’s time you investigated this highly personalized form of marketing and printing.
Consumers today are bombarded with media messages 24/7 – TV, radio, Internet, billboards, newspapers, magazines and mailings – up to 3,000 times per day, according to media researchers. We understand the frustration of message overload.
But what … Read More »
The following indicia may be used only with the expressed permission of BlueGrass Mailing, Data & Fulfillment Services. Prior to printing, please call for such permission and to verify that the indicia will conform to postal requirements at the time of the actual mailing. The contents and format of the … Read More »