Tag: direct marketing
Creating a landing page on your website can be a powerful way to communicate with customers and increase your reach. So, what is a landing page? A landing page is typically a webpage that provides details about one aspect of your business. It is your chance to describe something you … Read More »
Synergy. Multiplier effect. One plus one plus one equals five. It’s a powerful concept that can accelerate your business. Combine Direct Mail, the stalwart of customer prospecting, with the reach and focus of online business tools such as email, website landing pages and social marketing outreach and you can achieve … Read More »
When the only tool you have is a hammer, everything looks like a nail. That seems to be the way marketing is done these days. Write up a radio or TV ad and then just keep shouting it at your customers over and over and over and . . .
Maybe … Read More »
With technology ever-expanding, direct marketers have to find ways to be tactful and efficient with their marketing. Consumers are constantly bombarded with information so getting your message to break through needs to consist of something more than just “shouting louder”.
Take a multi-dimensional approach so your customers see you in more … Read More »
White space. It’s very valuable and every month you send gobs of it out your door and just give it away. Every month. We’re talking about the white space on your statements and bills. Every bill or statement usually has some extra space. Why not place that space down near … Read More »
So you’re a successful business person. Bet you didn’t get that way by wasting assets, sending valuable stuff out the door for free, or failing to capitalize on every opportunity.
But I Bet you’re doing all three of those things right now.
Take a look at the invoices and statements you send … Read More »
You hear it every day. Everything is going digital. Mail has become email. Phone calls have become text messages. TV has become online streaming. And nothing is printed on paper anymore.
But, in at least one area, that’s not entirely true. A lot of people still prefer to receive their bills … Read More »
Most ads are viewed an average of less than 10 seconds. Here’s one that gets looked at for up to 3 minutes!
Pitney Bowes did a study and found the average customer invests between one and three minutes looking at bills and statements.
Here’s an idea: why not place a small ad … Read More »
Businesses don’t send as much mail as in the past. This presents an opportunity. In their rush to develop online marketing many companies have focused less on the time-tested communication of Direct Mail Marketing. This is an opportunity to stand out. As the web gets more “crowded”, Direct Mail is … Read More »
Postcards generate quick interest and response. Just what businesses and organizations need.
As a business owner or organization leader you know that modern marketers embrace reaching out to potential customers in multiple ways. People want clear, relevant messages delivered in the way they want to communicate. The goal, … Read More »