Tag: direct mail
Return on Investment (ROI): Email
Email marketing is dead, right? With all the spam filters out there, nothing of substance is getting through to potential customers; at least that’s what we have been led to think by email competitors. But actually, email can be used in conjunction with … Read More »
It is possible that Saturday delivery of mail may be discontinued starting in August. How does this affect Direct Mail Marketing?
The answer: Stay Tuned
As Congress and the USPS sort through the final plans for discontinuing delivery of First Class mail on Saturdays, we have time to map out a strategy that adpats … Read More »
Direct Mail ROI
Build a smarter campaign
Direct mail is a highly effective way to find sales leads and win business. It’s used by small businesses, such as your local pizza shop, and by large corporations, such as multi-state banks.
Direct mail is less expensive than broadcast advertising and is more easily measured … Read More »
Fund Raising Tip #4: Think multichannel
At a seminar sponsored by the U.S. Chamber of Commerce, political analyst Scott Rasmussen, founder and president of Rasmussen Reports (and co-founder of ESPN), recently told an audience of businessmen and women that in five years “we will not be using telephones for polling.”
The fact … Read More »
Fund Raising Tip #3: Direct mail – Everybody loves a dinosaur.
If the acquisition of new givers is the number one goal of a sustained, comprehensive fund raising strategy, direct mail is the best way to do it.
It sounds old fashioned to talk about direct mail in a world dominated by … Read More »
When they go out of business, nonprofit organizations generally do it for one of two reasons. They either complete the mission for which they were originally formed or they fail to compete successfully for financial support.
Complete or compete? Which is the endgame for you?
Unless you can see the completion of … Read More »
When the only tool you have is a hammer, everything looks like a nail. That seems to be the way marketing is done these days. Write up a radio or TV ad and then just keep shouting it at your customers over and over and over and . . .
Maybe … Read More »
Direct Mail design tips
In this age of info-mercials, MTV and interactive computer services, direct marketing is still the most efficient way to get up close and personal with your past, present and future customers. The cornerstone of reaching out and touching someone is creating a dynamic, persuasive offer. Here are … Read More »
Building your business using Direct Mail
Quick, what comes to mind when someone mentions Direct mail?
Catalogs? Bulletins? Sales announcements?
While these are popular uses for promotional mail, they are a mere fraction of the myriad ways Direct Mail can be used to build all types of businesses or fundraising campaigns. Direct Mail … Read More »
NPR ran a quick story this morning (Sept 21) about using Mail for political campaigns. There are some really good points to think about in the piece. While we don’t 100% agree with everything said in the piece, it’s a good starting point for discussing how to use Direct Mail … Read More »