Tag: direct mail marketing
Synergy. Multiplier effect. One plus one plus one equals five. It’s a powerful concept that can accelerate your business. Combine Direct Mail, the stalwart of customer prospecting, with the reach and focus of online business tools such as email, website landing pages and social marketing outreach and you can achieve … Read More »
If you are a regular reader of this blog, and we know you’re out there, first of all, Thanks! And second, we thought we would use today’s blog to highlight this year as it comes to a close.
It’s a been a year of change here at BlueGrass and we … Read More »
Direct Mail design tips
In this age of info-mercials, MTV and interactive computer services, direct marketing is still the most efficient way to get up close and personal with your past, present and future customers. The cornerstone of reaching out and touching someone is creating a dynamic, persuasive offer. Here are … Read More »
Building your business using Direct Mail
Quick, what comes to mind when someone mentions Direct mail?
Catalogs? Bulletins? Sales announcements?
While these are popular uses for promotional mail, they are a mere fraction of the myriad ways Direct Mail can be used to build all types of businesses or fundraising campaigns. Direct Mail … Read More »
NPR ran a quick story this morning (Sept 21) about using Mail for political campaigns. There are some really good points to think about in the piece. While we don’t 100% agree with everything said in the piece, it’s a good starting point for discussing how to use Direct Mail … Read More »
Running for office, any office, is a busy time with a lot to do and precious little time. It is usually the case that the candidates who focus the most on their constituents are the most successful. But, it’s also important to get your message out. Learning all the ins and outs of message … Read More »
With technology ever-expanding, direct marketers have to find ways to be tactful and efficient with their marketing. Consumers are constantly bombarded with information so getting your message to break through needs to consist of something more than just “shouting louder”.
Take a multi-dimensional approach so your customers see you in more … Read More »
White space. It’s very valuable and every month you send gobs of it out your door and just give it away. Every month. We’re talking about the white space on your statements and bills. Every bill or statement usually has some extra space. Why not place that space down near … Read More »
So you’re a successful business person. Bet you didn’t get that way by wasting assets, sending valuable stuff out the door for free, or failing to capitalize on every opportunity.
But I Bet you’re doing all three of those things right now.
Take a look at the invoices and statements you send … Read More »
You hear it every day. Everything is going digital. Mail has become email. Phone calls have become text messages. TV has become online streaming. And nothing is printed on paper anymore.
But, in at least one area, that’s not entirely true. A lot of people still prefer to receive their bills … Read More »