Synergy. Multiplier effect. One plus one plus one equals five. It’s a powerful concept that can accelerate your business. Combine Direct Mail, the stalwart of customer prospecting, with the reach and focus of online business tools such as email, website landing pages and social marketing outreach and you can achieve … Read More »
Direct Mail Envelope Design
The first challenge with any direct mail letter is getting the envelope opened. If you can conquer this challenge, the chance of a successful campaign will increase. Key to conquering this challenge is changing the style, size and format of the piece you are sending. Often times, … Read More »
Businesses don’t send as much mail as in the past. This presents an opportunity. In their rush to develop online marketing many companies have focused less on the time-tested communication of Direct Mail Marketing. This is an opportunity to stand out. As the web gets more “crowded”, Direct Mail is … Read More »
In this digital age, you might think using a paper product in your marketing campaign would be outdated. But you’d be wrong. Postcards are still an inexpensive and reliable way to get your message right into the hands of your customers. In our world of ecommerce where anyone can fire … Read More »
Variable Digital Printing
It’s time you investigated this highly personalized form of marketing and printing.
Consumers today are bombarded with media messages 24/7 – TV, radio, Internet, billboards, newspapers, magazines and mailings – up to 3,000 times per day, according to media researchers. We understand the frustration of message overload.
But what … Read More »
Variable Digital Printing
One-dimensional mailings? Dead on Arrival. Business Reply cards? Rest in Peace.
The digital age is amazing. Businesses must change fast, often and hopefully for the better. When it comes to your marketing, printing and mailing strategies, are you taking advantage of the many benefits of variable digital … Read More »
Using Direct Mail for Churches is not a new idea. Churches have been using direct mail to invite neighbors to Sunday services for years.
Christmas and Easter mailings remind many people to spend a Sunday morning in worship. The holidays also present opportunities for reaching out and invite neighbors to church. … Read More »
WUKY wanted to use direct mail as a part of their branding campaign for a annual dinner fundraiser. The design carried an elegant yet whimsical feel that portrayed the event’s motif. Using variable data printing, each save the date was made personal and helped drive the response. The campaign reached across multi-channels … Read More »