On election night, will you be leading . . . or conceding?
You only get one chance to do it right
Political mail can tip the scales in your favor. Political campaigns don’t get second chances. November 7 is not the time to learn about all the latest techniques used by candidates to not just shout their message but also to connect with the electorate, and with donors. Other candidates will be sending out political mail, how about you?
Yes, you need to grab their attention, deliver a clear message and cut through the rest of the chatter during this busy media season. But today’s constituents also want you to make a connection and show you’re the best one to represent them. Today’s technology can let you do this but you’ll need a partner with the latest know-how.
We’ve invested in the latest tools and techniques and have the experience and capability to connect you with people.
We’re current, engaged and ready to execute.
What’s the magic? . . . We go beyond static political mail pieces
Talk to your constituents about what they are interested in.
Segment voter files based on interests and demographics. Send political mail pieces that speak specifically to the recipient. Send a political mailer to a senior that speaks to her issues. Send a different mailer to a middle age couple that addresses their concerns. Speak directly to young families with children about the things that matter to them. We can print each political mail piece so it speaks individually to each recipient. We use a technology called VDP – Variable Data Printing to connect on an personal basis. It’s a powerful personalization technique that gives you the most impact for your money.
We execute highly personalized political mail campaigns with letters, forms, cards, etc. PERSONALIZED SPECIFICALLY for each constituent. Consider combining these other techniques to connect with your constituents:
Not sure what these are? Let’s just say that each of these represents the latest in grabbing attention, delivering a PERSONALIZED message and GETTING RESULTS. These techniques go beyond standard political direct mail because suddenly your political mail isn’t static. Each piece now serves as an invitation to connect with your and your campaign. Whether its using social media, donating online or contributing their time, these interactions start with the personal connection created through VDP.You’re not just telling your story, you’re connecting. These are the things you’ll be reading about in November of how candidates won elections in this next cycle.
It works for political fund-raising too!
What’s more, we can bring this to bear on political fund-raising as well. Send personalized, customized messages to donors to increase the effectiveness of your political campaign dollars. We can create an online fundraising portal that makes taking donations online very easy for both you and your donors.
Work with the partner that can do it right
Over the past 30+ years, we have worked with many political campaigns. We can oversee all your political campaign direct mail and list management needs from managing voter registration lists to designing and printing materials to efficient, cost-effective delivery.
We can handle the writing, design, printing, and pre-sorting. So you can focus on handling the other aspects of your campaign without the time consuming hassle of coordinating your direct mail details.