PURLs (Personalized URLs) and QR Codes – Make your Direct Mail More Interactive

Get your customers where you want with QR Codes

QR Codes are an exciting area that is gaining momentum. You may have seen them in magazine ads or on product labels. People simply scan the code with their smartphone and they are taken to a website where they can receive more information about a product, service, or special offer. The website can provide a rich, interactive experience complete with product photos and videos. QR Codes make your direct mailing a more interactive and engaging experience, leading to a higher response and greater ROI. Call us to find out how to use QR Codes in your next mailing.

PURLs – Personalize a URL for each of your customers

PURLs are Personalized URLs. They are personalized web addresses that can take your customer to a unique webpage specific to them. Businesses are using PURLs to connect with customers to gain feedback, communicate specific messages and offer an interactive experience to build brand loyalty. We use special software to generate and track PURLs. Call us to discuss how you can use PURLs in your next mailing to enhance your business.