Political Campaigns - Excellence meets Experience
On election night, will you be leading . . . or conceding?
You only get one chance to do it right
Political campaigns don't get second chances. November 7 is not the time to learn about all the latest techniques used by candidates to not just shout their message but also to connect with the electorate, and with donors.
Yes, you need to grab their attention, deliver a clear message and cut through the rest of the chatter during this busy media season. But today's constituents also want you to make a connection and show you're the best one to represent them. Today's technology can let you do this. You need a partner with the latest know-how.
We've invested heavily in the latest tools and techniques and have the experience and capability to connect you with people.
We’re current, engaged and ready to execute.
What's the magic? . . . We go beyond static direct mail pieces
Talk to your constituents about what they are interested in. Segment voter files based on interests and demographics. Send mail pieces that speak specifically to the recipient. Send a mailer to a senior that speaks to her issues. Send a different mailer to a middle age couple that addresses their concerns. Speak directly to young families with children about the things that matter to them. We can print each mailer so it speaks individually to each recipient. We use a technology called VDP - Variable Digital Print to connect on an personal basis. It's a powerful personalization technique that gives you the most impact for your money.
We execute highly personalized campaigns with letters, forms, cards, etc. PERSONALIZED SPECIFICALLY for each constituent. Consider combining these other techniques to connect with your constituents:
Not sure what these are? Let’s just say that each of these represents the latest in grabbing attention, delivering a PERSONALIZED message and GETTING RESULTS. These techniques go beyond standard direct mail because suddenly your mail isn't static. Each piece is interactive with unique web links that take a constituent to a highly personalized web page, where you can connect directly. You get the high response rates of direct mail and the personalization power of the web. You're not just telling your story, you're connecting. These are the things you'll be reading about in November of how candidates won elections in this next cycle.
It works for fund-raising too!
What’s more, we can bring this to bear on fund-raising as well. Send personalized, customized messages to donors to increase the effectiveness of your campaign dollars. Allow them to connect with you through PURLs
Work with the partner that can do it right
Over the past 30+ years, we have worked with many political campaigns. We can oversee all your direct mail and list management needs from managing voter registration lists to designing and printing materials to delivering in the most cost-effective way.
We can do the writing, printing, and pre-sorting, all in-house. You can work with us every step of the way to ensure you get excellent results.
