Marketing Solutions Provider

Choosing the right full-range Partner

Many companies claim to be marketing solutions providers so choosing the one that’s right for your business can be a real task. Let’s take a look at the various options available in the world of modern marketing and create a checklist to help you ensure your marketing partner meets your needs.

Marketing has evolved to include many things. There are the traditional communication channels such as TV, radio, and print. Over the past decade new avenues of online communication have emerged. Theses include email, online ads, and social sharing.

Each has their advantages.

Radio, TV, and Print hit a large audience
Online and email communication can target specific customer needs and interests
Social Media sites such as facebook allow you to interact with customers
Direct Mail has high impact and healthy response rates (it can also target specific customers, read on)

Online communication is particularly exciting because you can reach a large audience and through careful planning can target your message to specific groups of customers.

Target, Personalize, Reach

The ability to target specific customers who have specific interests or needs has spawned the concept of “long tail marketing”. The “long tail” is that part of the customer distribution that have particular interests. It’s the part of the curve that stretches out well beyond the mainstream. For instance, let’s say you own a pet shop. The long tail you are interested in are “pet owners”. If you happen to specialize in the needs of bird owners, your long tail would be “pet owners who own a bird”.

Online communication gives you the ability to reach those customers while at the same time “filtering out” the broad part of the customer distribution curve that don’t own birds. Email campaigns and online ads provide filters so you can target your long tail.

But guess what? You can do this with direct mail marketing too! Modern direct marketing techniques allow us to scan your customer database and other data sources and then target mail pieces directly to your long tail.

We can even make each and every piece you send out personalized down to the individual.

The benefit? You get the high impact of direct mail and the long tail targeting of online.

Even more powerful is to combine a personalized direct mail campaign with a targeted email and online campaign.

Kentucky Marketing Service Serving The Entire USA!

Here’s a checklist when looking for a marketing solutions provider:

Do they offer a wide range of modern marketing capability?
Do they understand the power of “long tail marketing”?
Do they offer the advantage of high impact direct mail?
Can they combine different types of promotions for a multi-facet campaign?

BlueGrass Mailing is a Marketing Solutions Provider that can help you develop a plan that will help you grow you business over the short and long term. To speak with one our Kentucky marketing service experts, fill out the form on the right or give us a call today at 800.928.6245.