Introducing the Xerox iGen4

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IMAGE_iGen4RELEVANT, VARIABLE PERSONALIZED DIGITAL PRINTING

Introducing the Xerox iGen4

BlueGrass Mailing Services is proud to announce the arrival of our new digital printer, the Xerox iGen4. This just released top of the line Xerox digital press will bring a new dimension to our business. We can now use your data to create individualized, relevant offers for each person on your mailing list. Not only can we help design and mail these high quality, four color, digital pieces, we also can print them. As an example, now, instead of sending a generic postcard to 4,000 people from your customer database, you can now send a card with a photo of a family of four young children swimming in their new pool to one address and a photo of a single, 30-something man working out on a treadmill to another. Also, using past purchase history, you can remind them of their last purchase and offer them a discount on an accompanying product or service. 

With the ever-changing landscape of the direct mail arena, businesses have to find new ways to be creative. Relevant, personalized, digital printing is our solution. Using data that we can help you collect through a variety of means, we can target your campaign to meet the needs of each person on your list, not just to a generic audience. This 1-to-1 marketing offers you the ability to present more information using less space, as the space used is relevant and customized to that particular person. 

With the power of personalization, you can use a person's name in a way that is not overdone, but allows them to see that you went to the extra effort to make them feel important.

The following link shows you just how important relevant, personalized digital printing can be in terms of response rates. As you can see, just adding a person's name, or just adding color, can increase your response rates. And if you use all of these variables the right way, increasing response rates three to five-fold is not out of the question.

Talk to your Blue Grass Mailing representative today to get started on this new marketing endeavor. We are excited and hope you are too!

(See Power of Personalization)

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