Direct Mail Marketing | Billing, Invoicing, Statement Processing | Bluegrass Mailing Service

The best way to get repeat visits to your website

Matt Zimmer — Tue, 18 Jun 2013 12:01:07 +0000

For 35+ years BlueGrass Mailing has provided complete services for everything related to Direct Mail Marketing, Billing Services, and Fulfillment. Each of the services we offer is designed to maximize value, cost effectiveness, and Return On Investment (ROI). We do everything under one roof so you have access to all our experts from planning and design all the way through to delivery and tracking.

Do you have a business you are passionate about and want to show the world the great things you have to offer? No? Okay, you can stop reading then.

If you do have something to show, then let’s look at the situation. If the visitors to your website visit your website ... Read More »

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5 things to tell your website developer

Matt Zimmer — Mon, 03 Jun 2013 16:41:45 +0000

Don’t sign off on a new website from your web developer until you get these 5 things

1) A “responsive” design. This means that the layout and text and navigation is readable and logically laid out for all devices. Your website should be readable and communicate your brand and your key ... Read More »

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ROI & Email

bgmsadmin — Thu, 02 May 2013 12:29:03 +0000

Return on Investment (ROI): Email

Email marketing is dead, right? With all the spam filters out there, nothing of substance is getting through to potential customers; at least that’s what we have been led to think by email competitors. But actually, email can be used in conjunction with ... Read More »

The post ROI & Email appeared first on Direct Mail Marketing | Billing, Invoicing, Statement Processing | Bluegrass Mailing Service.

Is your website stale?

Matt Zimmer — Thu, 04 Apr 2013 23:01:50 +0000

Websites are like bread. They aren’t so good when they get stale. If you haven’t added anything to your website in a while, it may not be as effective as it could be. Here’s why.

First, think about it from your customers’ point of view. If they visit your website ... Read More »

The post Is your website stale? appeared first on Direct Mail Marketing | Billing, Invoicing, Statement Processing | Bluegrass Mailing Service.

Saturday delivery is going away – How does this affect Direct Mail Marketing?

Matt Zimmer — Fri, 15 Feb 2013 15:10:47 +0000

It is possible that Saturday delivery of mail may be discontinued starting in August. How does this affect Direct Mail Marketing?

The answer: Stay Tuned

As Congress and the USPS sort through the final plans for discontinuing delivery of First Class mail on Saturdays, we have time to map out a strategy that adpats ... Read More »

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The power of a landing page

Matt Zimmer — Thu, 07 Feb 2013 14:21:04 +0000

Creating a landing page on your website can be a powerful way to communicate with customers and increase your reach. So, what is a landing page? A landing page is typically a webpage that provides details about one aspect of your business. It is your chance to describe something you ... Read More »

The post The power of a landing page appeared first on Direct Mail Marketing | Billing, Invoicing, Statement Processing | Bluegrass Mailing Service.

USPS Saturday Delivery Ending

bgmsadmin — Wed, 06 Feb 2013 16:10:09 +0000

USPS: Saturday Mail Delivery to End After 140+ Years

Changes to mail delivery are coming in August 2013. Wednesday morning, the United States Post Office just announced that in August they will be ending Saturday delivery of first class, periodicals and catalogs. It is important to note that they have committed ... Read More »

The post USPS Saturday Delivery Ending appeared first on Direct Mail Marketing | Billing, Invoicing, Statement Processing | Bluegrass Mailing Service.

Accelerating your business through synergy

Matt Zimmer — Thu, 31 Jan 2013 14:02:37 +0000

Synergy. Multiplier effect. One plus one plus one equals five. It’s a powerful concept that can accelerate your business. Combine Direct Mail, the stalwart of customer prospecting, with the reach and focus of online business tools such as email, website landing pages and social marketing outreach and you can achieve ... Read More »

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2013 Folded Mailer USPS Requirements

bgmsadmin — Mon, 28 Jan 2013 15:53:15 +0000

Folded Mailer Requirements Have Changed What is a folded mailer?

Any piece that is folded onto itself and is not contained within an envelope. These could be single or multi-page pieces in a variety of sizes. The USPS uses the term ‘folded self-mailer’ to describe these pieces.

How have the requirements changed?

For 2013, ... Read More »

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Websites & ROI

bgmsadmin — Thu, 24 Jan 2013 20:15:12 +0000

We all know a website is a vital part of your business. Really, what did businesses do before websites arrived with the Internet? Since they’re so important, you should expect your site to boost your ROI – that is, if you’re using them correctly and investing time and money in ... Read More »

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