Email Marketing is simple . . .right?
Easy. Inexpensive. Anyone can do it. Sending out emails is just a matter of writing something clever and then pushing a button. Well, not really. An effective email campaign involves some experience and a certain set of skills and tools. First, you need to set your target and then create a list that hits the mark. Then you need to craft a set of targeted calls to action and message that speak to each customer. Then you need to mine the data to sort out which customers receive which message.
And don’t forget about tracking the results.
At BlueGrass Mailing we have honed these skills over many campaigns covering a diverse set of customers.
Consider the highly effective practice of combining email with Direct Mail and online marketing. The combination of reaching out to customers in several avenues has been shown to increase ROI.
Email marketing helps you keep customers and prospects coming back—by using attractive, professional-looking email communications to stay in regular touch with them and build strong customer relationships. It’s better and more effective than regular email.
Email newsletters are quick and affordable to write and send. You can send email newsletters to your customers and prospects in between your regular direct mail marketing campaigns. Email marketing puts you in customers’ inboxes more accurately than regular email. You will avoid spam filters and be seen by more people. Email marketing will help your company stay “top of mind” with the people who want to hear from you.
Bluegrass Mailing is here to help you get your companies email marketing on track today. While you are here, why not sign up for our e-mail newsletter! It’s full of information regarding direct mail marketing, e-mail marketing and the latest in digital marketing. If you need help writing and sending you e-mail newsletter, give BlueGrass Mailing a call today.