Direct Mail Marketing in the 21st Century

Use the latest techniques to get better results

Direct Mail Marketing will grab their attention, present a message that connects with the customer, and watch your Return on Investment (ROI) grow. Let’s work together to make this happen. We can show you what Direct Mail Marketing has to offer. Whether it’s a simple flyer or a blended direct mail, email and website approach, we use the latest technology to maximize ROI. Over the past 35+ years we’ve stayed current with all the latest techniques to maximize your results. Imagine a campaign that speaks directly to EACH one of your customers. Let us show you why personalizing and targeting messages deliver maximum results.

Personalize your message: get results

Studies show that customers respond to direct mail that is personalized. Results increase up to 15% or more. One example of personalization is Variable Digital Printing (VDP). BlueGrass Mailing will show you how we use customer information from your database, develop a message specific to the customer and then print a custom graphic that drives home a personalized message. This is all done real-time during the printing process so that each piece that goes out is customized for each customer.

How does direct mail marketing work?

The technology goes beyond “Dear [name goes here]“. VDP – variable data printing is custom printing at a completely new level of customization. Each flyer is different, customized and relevant. We produce full-color, high-quality hard copy with a message specific to each customer. Wow! What an opportunity to get creative!

Unique, individual offers to each recipient
Different images, text, call to action on each piece of mail
All at full-quality color or black-and-white printing

Personal and relevant = Higher response and ROI

Focused messages increase relevance
Personalized graphics grab attention
Individualized offers close the deal

Don’t worry if you don’t have customer data

Customization can be done starting from a minimal amount of information. Begin by gathering customer data from your internal customer database and coupling it with other sources. Over time, as you build your database, you create a real business asset that will produce dividends. We’re experts at this. Give us a call and we can develop a plan based on your data. Be sure to ask how PURLs can be used to collect valuable customer needs and feedback.

Let’s get started!

Our Creative staff is ready to start. And you’ll be surprised how easy and cost-effective it is. We can design the graphics and the offers for you! We’ve done hundreds of campaigns. Let us show you some powerful examples that will surprise you in their simplicity and effectiveness. When it’s time to mail your piece, we use modern technologies such as Xerox iGen high volume printing, programmable inkjet addressing, and camera verification to ensure you have accurate, high-quality, mail pieces pre-sorted to give you reduced postage rates and accurate delivery.

Rely on us every step of the way to:

Plan for success - email, direct mail marketing, letter writing, list management, customer segmentation, etc.
Create interactive elements - PURLs, QR Codes, VDP
Print and deliver in the most cost-effective way - OnDemand printing, High volume printing, pre-sort, verification, etc.
Track and report results – from start to finish

What about just a basic, Mailer?

Sometimes the best solution is a basic mailer in stead of cutting edge direct mail marketing piece. Let’s start a discussion of your needs to see what is the best plan for YOU. Give us a call for a low-pressure quote 1.800.928.6245. We serve the entire US form our offices in Lexington, Louisville and Cincinnati.