Direct Mail Services, Lexington, KY

Use direct mail to grow your business

Yes Direct Mail is alive and well, and better than ever. It’s now possible to apply modern techniques like data mining and personalized messaging to Direct mail pieces. It’s also possible to make Direct Mail pieces interactive and trackable.

New techologies combine to create targeted, personalized mailers with high impact.

Custom graphics grab their attention. Personalized messages speak directly to their interests. QR Codes and PURLs encourage customers to interact and respond.

Ask us about:

Variable Digital Printing – On Demand digital printing- QR Codes – PURLs

We can map out a plan that uses all the latest tools to maximize your ROI. Our customers are discovering the new power of direct mail to get huge bang for their marketing dollar. Rather than blanketing the entire market with one generic message, we target specific customers with specific messages and graphics to increase your response rate and generate excellent return on investment.

We can also combine direct mail services with an email campaign for a cohesive multi-dimensional approach.

Planning, Optimization, Delivery

We’re ready to craft a plan that maximizes your return. You’ll be surprised how easy and cost-effective it is. We’ve done hundreds of campaigns. We have powerful examples of how Variable Digital Printing (VDP), QR Codes and Digital Print Production makes Direct Mail fresh and effective. When it’s time to mail your piece, we use modern technologies such as Xerox iGen high volume printing, programmable inkjet addressing, and camera verification to ensure you have accurate, high-quality, mail pieces pre-sorted to give you reduced postage rates and accurate delivery.

One Stop Complete Direct Mail Services:

We’ll help define a plan - email marketing, direct mail services, letter writing, data-mining, list management, customer segmentation, etc.
We’ll recommend interactive marketing elements - PURLs, QR Codes
We’ll print and deliver in the most cost-effective way - On Demand printing , High volume printing, pre-sort, verification, etc.
We’ll set up tracking and reporting – from start to finish

Contact BlueGrass Mailing today. Direct mail services in Lexington, Ky and Beyond.