Direct Mail Fundraising
Discover the difference experience can make
When you’re on the hook to produce a successful direct mail fundraising campaign, you need to use all the latest, most effective, direct marketing methods. Potential donors need to feel unique and know that their contribution is appreciated and important. This is where our experience shines. We provide the tools to make your direct mail fundraising campaign professional, personalized, and effective. Let’s sit side-by-side and define a strategy. Together, we’ll ensure that your fundraising campaign meets the needs unique to YOUR cause. Then watch as we proceed step-by-step to create the materials, prospect for new donors, manage the database and deliver the message. We have a wealth of techniques and ideas to draw from to increase your success rate. Let us show you what a highly successful campaign looks like.
Execute a plan based on experience
- Use our consulting services to create a winning fundraising campaign strategy
- Prospect your lists with our advanced direct mail fundraising techniques
- Rely on our Creative Team to produce a clean, effective direct mail fundraising package design
Deliver personalized fundraising communications
- Get personal and focused with personalized letter writing
- Catch their eye with our unique hand-written font
- Put personalization into overdrive with PURLs, QR Codes, and Variable Digital Printing (VDP)
Together we’ll define your goals and your unique requirements. When the plan is set, we comb through your donor list to segment your donors with demographics, psychographics, and location or we can use segmented mailing lists to acquire new prospects. Our Creative staff designs the package, writes the copy and provides approval drafts. We can design a direct mail fundraising package to acquire new prospects or a package to renew previous donors. Then, we print the materials using the latest real-time printing technology to personalize each piece and deliver a cost-effective mailing. We provide tracking so you can measure results.
Gain “The BlueGrass Advantage”
Highly personalized campaigns with materials PERSONALIZED SPECIFICALLY for each constituent. That’s the advantage you gain from:
- Experience-based planning
- A cohesive, organized strategy using the latest personalization techniques
- Cost-effective real-time printing
- Tracking to measure results
Call us today. Let’s talk about the latest, most effective methods for your next fundraising campaign.