Permission Based Email Best Practices
- Written by amanda
Here are two examples of ways you can setup a webpage for gathering email opt-ins, depending on whether you intend to give them just the one option (A), or you plan to give your subscribers multiple options to select from (B). However you choose to word the opt-in, it's important to explain exactly what subscribers can expect from your organization, including email focus/subject, broadcast frequency, etc.
For true permission-based opt-ins, each subscriber needs to intentionally verify acceptance of the parameters/conditions under which you will be emailing them. So, provide them with an UNCHECKED box for each selection. It's also a good idea to send a "Welcoming" email very soon after they opt-in. On average, this "Welcoming" email has a higher "Open" rate than any subsequent email you will ever send. This email needs to be especially interesting to your new subscribers, and not just interesting to industry "insiders" . . . unless, of course, your subscribers ARE industry insiders.
Regardless of whether you prefer option A or B (see next page), the most secure opt-in method is the double opt-in. This provides your organization with the solid verification of having received the subscriber's permission and it also generates an immediate and automatic "Welcome" email.
Finally, on your opt-in webpage, we recommend that you ask subscribers to add your reply email address to their "Friends List" or "Safe Senders List." This will be the reply address that you will be using with every broadcast.
We hope this information is helpful. Please call or email if you have any questions.
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(EXAMPLE A.) OPT-IN BEST PRACTICES EXAMPLE:
❑Offers and Specials: Yes, please send me monthly, exclusive email offers and specials from your organization. (We will not provide your information to any third party without your consent. For more information, read our Privacy Policy).
Straightforward unsubscribe options are included in every mailing you receive.
Please add the following email address to your "Safe Senders" list
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
If you do not receive a confirmation page after clicking submit, please click HERE
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(EXAMPLE B.) BEST PRACTICES WHEN OFFERING MULTIPLE SUBSCRIBER OPTIONS:
❑ Newsletter - Quarterly: Includes news updates, industry trends, case studies and monthly sales reports.
❑ E-Mail-Only Offer Bulletin - Monthly: Includes e-mail only coupons, specials and offers to our customers.
❑ Helpful Tips Newsletter - Weekly: Includes hints, tips, best practices and features a celebrity guest columnist each issue.
❑ International News - Daily: Includes news, tips and trends from our international affiliates.
❑ Press Releases - Ongoing: Includes news releases and media links concerning the latest product and company news
We will not provide your information to any third party without your consent. For more information, read our Privacy Policy.
Straightforward unsubscribe options are included in every mailing you receive.
Please add the following email address to your "Safe Senders" list
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
If you do not receive a confirmation page after clicking submit, please click HERE
