Saturation Mailing: Effective and Affordable
- Written by amanda
Did you know that non-profits can mail for as low as .067 cents per piece and profit organizations can mail for as low as .139 cents per piece. You may be asking how this is possible, when first class postage is .44 cents. This is possible using saturation mailings. By 'saturating' a localized area, you can reach the majority of residents in a targeted location.
There are two Postal requirements that must be met to qualify for saturation mailing rates. First, when doing a saturation mailing, you must mail to at least 75% of the postal route. Saturation mailings must also be sorted in "Walk Sequence" order which allows the mail to be in the exact order that the postal carrier delivers his/her route. Both of these requirements are easy to complete by ordering your list from BlueGrass Mailing or a reputable list broker.
Saturation mailings can be especially beneficial to small local businesses and churches as a large number of people can be reached in a relatively inexpensive and simple way. Unfortunately, many people do not know about saturation mailings and so they end up wasting money by not following these guidelines.
The idea of a saturation mailing is to reach as many people in a targeted area as possible at the lowest possible postage rate and the highest percentage of deliverability.
Why not try a saturation mailing the next time you have a sale or event? The most important part of any marketing campaign is to try new things and test how they work. You may just find that a saturation mailing is just what your organization needs.
