Why The Intelligent Mail Barcode is Good News for Commercial Mailers

To continue receiving postal-automation discounts, all commercial mailers will have to implement the new Intelligent Mail Barcode (IMb) on all outgoing and pre-paid reply mail by January 28th 2013. While this is reason enough to make the transition as soon … Read More »

The following indicia may be used only with the expressed permission of BlueGrass Mailing, Data & Fulfillment Services. Prior to printing, please call for such permission and to verify that the indicia will conform to postal requirements at the time of the actual mailing. The contents and format of the … Read More »

Background and Program Description

The 2011 Mobile Barcode Promotion was successful in generating increased interest in the use of mobile technologies in direct mail. Mobile technologies continue to be one of the fastest growing marketing sectors, and mailer resources will be increasingly diverted to this medium. As technology changes the marketing … Read More »