Category: Direct Marketing
USPS: Saturday Mail Delivery to End After 140+ Years
Changes to mail delivery are coming in August 2013. Wednesday morning, the United States Post Office just announced that in August they will be ending Saturday delivery of first class, periodicals and catalogs. It is important to note that they have committed … Read More »
Folded Mailer Requirements Have Changed
What is a folded mailer?
Any piece that is folded onto itself and is not contained within an envelope. These could be single or multi-page pieces in a variety of sizes. The USPS uses the term ‘folded self-mailer’ to describe these pieces.
How have the requirements changed?
For 2013, … Read More »
Direct Mail ROI
Build a smarter campaign
Direct mail is a highly effective way to find sales leads and win business. It’s used by small businesses, such as your local pizza shop, and by large corporations, such as multi-state banks.
Direct mail is less expensive than broadcast advertising and is more easily measured … Read More »
If you are a regular reader of this blog, and we know you’re out there, first of all, Thanks! And second, we thought we would use today’s blog to highlight this year as it comes to a close.
It’s a been a year of change here at BlueGrass and we … Read More »
Running for office, any office, is a busy time with a lot to do and precious little time. It is usually the case that the candidates who focus the most on their constituents are the most successful. But, it’s also important to get your message out. Learning all the ins and outs of message … Read More »
With technology ever-expanding, direct marketers have to find ways to be tactful and efficient with their marketing. Consumers are constantly bombarded with information so getting your message to break through needs to consist of something more than just “shouting louder”.
Take a multi-dimensional approach so your customers see you in more … Read More »
Why consider postcard marketing? For one, postcards get viewed far more often than other types of marketing communication. They have a presence that other forms of communication can’t touch.
1) They get delivered right to a person’s home.
2) They don’t need to be opened so their message is displayed instantly.
3) By … Read More »
Businesses don’t send as much mail as in the past. This presents an opportunity. In their rush to develop online marketing many companies have focused less on the time-tested communication of Direct Mail Marketing. This is an opportunity to stand out. As the web gets more “crowded”, Direct Mail is … Read More »
In this digital age, you might think using a paper product in your marketing campaign would be outdated. But you’d be wrong. Postcards are still an inexpensive and reliable way to get your message right into the hands of your customers. In our world of ecommerce where anyone can fire … Read More »
Variable Digital Printing
Marketers are realizing the great benefits of this emerging technology.
In a world full of acronyms, business and organization leaders need to know one more – VDP. Variable data printing from BlueGrass Mailing, Data and Fulfillment enables someone to mass customize documents via digital print technology, as opposed to … Read More »