Campaign Direct Mail
Make your political mailing personal and get their vote
Let’s be direct shall we? The political season is one of the “noisiest” times. Candidates are shouting messages on TV, radio, newspaper, yard signs, postcards, letters. To be honest, most voters are a little tired of it. They’ve stopped listening.
Makes you want to shout louder just to get your voice heard.
Instead of shouting, why not try TALKING to your constituents? But the only way they’ll let you talk to them is if you talk to them about something THEY care about. Try all you want, talking to a busy young couple about a stop sign near a park that’s five miles from their house is a little like trying to teach a pig to sing. It’s futile and really annoys the pig.
But, talk to them about how you got an extra crossing guard at their kids’ school. They’re all ears. And the stop sign at the park? Save that message for the people who live near the park. You’ll be a hero
So, here’s the plan. Put together a political mailing where you talk to young people about the things you’re doing for them. Talk to people who live on a busy street how you got their speed limit lowered, and talk to others how you made sure their neighborhood wouldn’t be moved to a new school district.
With a technique called Variable Digital Printing (VDP) we can print graphics and messages that match to the individual’s demographic or location so you speak directly to them through the mail. The message resonates because it’s about about something you did for THEM. Sure beats a shouting a generic message.
Unique, personalized Campaign Direct Mail Messages that talk about what you’ve done for the voter + high impact graphics that match the message = MORE VOTES
Now you’re talking.
If you need help putting a political campaign direct mail piece together or a direct mail campaign for your small business, give BlueGrass Mailing, Data and Fulfillment a call today. Our experts can help you create a political mailing that will increase your following and maximize your return on investment. We are Kentucky political mail experts and have been helping Lexington and Louisville candidates running for office get elected for over 30 years. We also help candidates from all over the United States. Call us today and put our experience to work for you.