Who We Are
Welcome,
Fresh and approachable. Full of new ideas.
Those aren’t words you typically associate with a 35+ year old company.
But that’s what you’ll find at BlueGrass. When I started BlueGrass in 1974, little did I know the changes we would experience. Computers. Desktop Publishing. In-house Color Printing. Variable Digital Documents. Email. Smartphones and Texting. The list goes on.
As I saw each new development, I realized I would need a great team with a thirst for applying new technology to meeting customer needs. And that’s exactly what we built. A team dedicated to using the latest techniques to deliver maximum ROI for our customers.
Each time a ground-breaking technology came up, we rolled up our sleeves and figured out how to use it to deliver more value to our customers.
And we never got “too big” to sit down and map out a plan with a customer no matter how big or small the budget.
Whether you know just a small inkling of what you need or have a grand multimedia plan, we’re ready to talk through some ideas.
Yesterday it was computer databases, email, and static flyers. Today it’s PURLs, QR Codes, TransPromo, eBilling, and Variable Digital Printing (VDP).
I’m just as excited now as I was then to sit down with customers and show them how these new tools increase response rate, lower cost, and improve Return On Investment (ROI).
Imagine what these new tools can do for YOUR business. We can print highly personalized marketing pieces that speak individually to each of your customers. Each piece is unique to each of your customers. As a result, response rates on direct mail are higher than ever. Most importantly, we offer you maximum results. We can even take a simple invoice or statement and turn it into a personalized, targeted marketing piece.
Come on in or call. Let’s talk! Helping customers increase ROI on their marketing dollars is what we do.
So, while it’s nice to be backed up by 60,000 square feet of electronically secured and temperature controlled space and a US-wide fleet of vehicles, what really gets my heart racing are the many tools and great group of people we have to help you grow YOUR business. An experienced team and the latest tools lead to maximum results for you.
Please take this opportunity to browse our website or give us a call.
Sincerely,
Bill Nichols
President & Founder
