Direct Mail Fundraising
Direct mail fundraising, a form of direct mail marketing, is used frequently by nonprofit organizations as a method of raising money, getting new donors, or retaining previous donors. Many times, people are willing to donate, but are not given an outlet to do so. Direct mail fundraising is an easy way to let people know that you would appreciate their donations. By creating a personal feel, you can encourage the recipient of the mail to not only open the mail, but donate as well. Direct mail fundraising can also be effective in trying to bring donors back who haven't contributed for some time. At BlueGrass Mailing, we can help you discover your potential by creating a direct mail piece that reaches your audience and encourages them to give. Another way to enhance this campaign is to supplement your direct mail piece with email marketing. Using permission based email, you can show your potential donors what you are going to do or what you have already done with the money that was raised. It has proven to more effective in raising money when you combine direct mail marketing with permission based email marketing. You may be surprised at how effective this approach may be.