Lists of donors for a variety of causes are readily available from many sources. Donors can be segmented based on the causes that they have previously given to, amount of donation, or last giving date. These lists are great for testing where your donors are nationwide. When your fundraising organization services a local city or group of counties, national lists of donors may not have enough donors within the locale you are interested in to be of benefit to you.
Our Account Representatives and list research staff can give your organization many suggestions and options. Based on your organization's needs, we can use not only previous donor databases, but other lists based on demographics, psychographics, geographical areas, or other criteria that may increase response.
One of the keys to fundraising by mail is building a history of what works and doesn't work. You can track new donors by date of gifts, amount, and life of giving. You can never have too much knowledge about your donors from these files. Talk to one of our representatives today to help you with your fundraising list ideas.