Carrier Route Mapping
The geographical area or route that a postman (post person) delivers mail within is referred to as a carrier route. Any mail generally received at an actual physical address anywhere in the U.S. is delivered by a postal carrier within a carrier route. In addition to a 5-digit and 9-digit zip code, address records can also have a carrier route number appended (added) through list processing procedures. Besides having potential to lower some postal rates through sorting your list by carrier route, it also enables you to group records geographically. As an example, if you had several retail locations you could better separate those records by subdividing zip code carrier routes for better focus or targeting around the locations.
For retail businesses, certain segments in the service industry and some non profit organizations, carrier route mapping can really be a valuable tool for prospecting. Identifying carrier routes around a location and mailing at the lowest postage rates the Postal Service offers. BlueGrass Mailing, Data and Fulfillment Services can help your organization take full advantage of carrier route processing through the U.S. Postal Service.