Making the Most of Your Mailing Dollars

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Due to the ever increasing cost of postage, BlueGrass Mailing, Data, and Fulfillment Services can provide your company with several cost reduction measures including: mailing list updates, merge/purge, carrier routing, barcoding and many more.  Here we have a few of those services that will minimize the impact of rising postage rates.

 

Mail to People at Their Correct Addresses

BlueGrass Mailing can update your mailing list by running it against the National Change of Address (NCOA).   This step minimizes postage costs and "address correction" mail by identifying moves before a mailing goes out.

Remove Duplicates From Your Mailing List

You might be surprised at the number of duplicate records in your mailing list.   BlueGrass can run your file through our specially designed merge/purge software to remove any duplicates, saving printing, processing and postage costs on those pieces.

Make Your Lists and Mail Pieces Automation Compatible

Have lists run through programs that add zip+4, then have the postal barcode output with the address.  Make sure all mail conforms to the postal services requirements for automated mail.

Mail Letter Size Pieces

Make sure your direct mail pieces are at or under the maximum size for letter rate, which is 6 1/8" by 11 1/2".  Also, consider the weight of papers when having pieces printed.   By keeping first class pieces under 1 ounce, and bulk mail pieces under 3.3 ounces, you can minimize postage costs.