Mailing Tips & Strategies

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Drop Shipping: Saving Money and Time

Dress Up Your Next Golf Outing

Maintaining Your Customer List:  Why It Is So Important

New Flats Address Standards

Beginning in March of this year, the way flats are addressed will change. Read here to find out more.

iGen4 Introduction

Blue Grass Mailing Services is excited to announce the arrival of our new digital printing, the Xerox iGen4.  With this new technology, relevant, variable, digital printing can be done.  Now use your data to create an individualized offer for each recipient on your mailing list.   

Coupons: A Great Ways to Bring in Sales During Tough Economic Times

Everyone is struggling with how to continue to get new business and hang on to business during these tough times- one way to do this is with coupons.

"Larger Window" Envelopes

With the new larger intelligent mail barcode on it's way and the current window envelopes often times not being large enough, now is the perfect time to start ordering new larger window envelopes

Drop Ship Your Way To Savings

By taking your mail closer to its destination prior to taking it to the Post Office, you can often save money

Benefits of Doing a Saturation Mailing

Another way to save when doing your next mailing-saturating an area and getting cheaper postage

'Green' Direct Mail Marketing

With everything going 'green' these days, here are some simple ways to incorporate green thinking in your direct mail marketing

Keeping Your Lists Clean and Green

Keeping your mailing list accurate and current is one of the best ways to conserve resources and save money

Personalizing Your Direct Mail in Order to Increase Response

New tips to using personalization in your direct mail

Getting Your Mail Piece Opened: The Outer Envelope

Conquering the most difficult task in direct marketing-getting your audience to open your mail

Building Your Business With Direct Mail

Expanding your horizons when using direct mail

Keeping Your Mailing List Current

The benefits of updating your mailing list
to make sure it is current

Fundraising with Direct Mail

Creative ways to earn money using direct mail
fundraising

Preparing an Effective Direct Mail Piece

How to reach your targeted audience with your
specific message

Measure Your Responses

Using barcodes to help track and evaluate
your direct mail campaign

Saving Money on Postage and Processing

Strategies to reduce costs on the mailing and
processing of your mail piece

Target Your Customers-Mailing Lists

How to effectively target your customers in your
key resource-your mailing list

Making the Most of Your Mailing Dollars

Simple tips to deal with the ever increasing
postage rates

Advertising and Marketing with a Postcard

Tips on how to best design and use a postcard to
enhance your direct marketing

Spread the Word and Fill the Pews

Advertising strategies for churches to raise awareness

Don't Let Competitors Eat Your Share

Direct mail marketing to enhance the success of your
restaurant business

Marketing By Mail-Retailers

Ways to use direct mail as a marketing technique
in your retail store

Maximizing Your Rate of Return

Using testing as a way to measure response and
determine return on investment

Who Is Shopping In Your Store?

Getting to know your customers in order to best
target their needs and wants

Use Direct Mail to Drive Sales

Creative ways to identify potential customers in
your auto dealership

Permission Based Email Tips and Strategies