How Email Helps Save the Earth

Section Image

    

Use less paper, help save the earth.  This sounds pretty easy.   Adding email marketing to your direct marketing can help enhance response and may help preserve natural resources.  Email in some cases can be a complete replacement for your communications and in some cases it can be a partial replacement.  Customer prospecting can be done using direct mail and then follow up communications can be done using permission-based email marketing.  By simply targeting your mailing list and following up with email, you can make a big impact. 

Permission-based email marketing has many added benefits when used in conjunction with direct mail.   Not only can it reach the targeted audience quicker, it also provides a hands-on opportunity to drive traffic to your website.  Blending three mediums-direct mail, email, and web can strengthen your marketing efforts and limit the negative impact that direct mail alone may have on the environment.   

Delivering email takes less time and saves paper and gas.  Therefore, if you can keep your mailing list clean and targeted, you can mail less and complement more with email.  Not only is this a good way to improve your direct mail campaign, it also can help protect our earth.