Use Permission-Based Email to:
- Communicate with Your Clients, Customers, Members, Donors or Friends
- Drive Traffic to Your Website via Links Embedded in Emails
- Create, Send and Track Personalized and Targeted e-Campaigns
- Strengthen Your Brand with a Sophisticated Look and Feel
- Take Your Organization's Presence into the Home and Marketplace
- Shorten Marketing Cycles from "Months" to 1-2 Weeks (Inception to Response)
- Complement/Support/Enhance Your Current Marketing Strategies (Direct Mail, Media, Telemarketing, etc.)
- Promote Exclusive "By Invitation Only" e-Specials
Use Tracking Reports to:
- Identify Potential Audiences within Your Database, Based on Response
- Optimize Future Marketing Campaigns to Targeted Audiences
- Test Multiple Campaign Variables Prior to Broadcasting to Balance of Your List
- Gather Real-Time Feedback via Embedded Surveys
Use Embedded Links to:
- Drive Traffic to Specific Web Pages on Your Website
- Encourage Real-Time, On-Line Purchases/Actions
- Track Client Activity from "Open" through "Purchase"
- Build Database Using "Forward to a Friend" Option
Use Profile Management Tools to:
- Manage Multiple Variables (Name, Gender, City, Date of Last Purchase, etc.)
- Segment Primary Subscriber List into Smaller, Targeted Lists/Groups
- Build Email Campaign Strategies for Targeted Audiences
- Personalize Emails - Merging Subscriber Variables in Email Text